MY TOP TEN TRICKS
1. Always have a project up. You never know who might fund it.
2. Take advantage of matches, promo codes, and partner funding opportunities (student-led, financial literacy, environmental awareness, Quill). Pay attention to the details.
3. Prime times are at the end of the summer and December.
4. Check your email and the blog for new opportunities: http://www.donorschoose.org/blog
5. Promote your project, especially during the first week, for extra funding.
6. Donate to your own project first to get the ball rolling.
7. Don’t use too much jargon. Speak the language that a donor will understand.
8, Say “thank you.” Have your students write thank-you cards either handwritten or typed. Your thank you notes are a reflection of you, your students, and your school. Express your thanks through social media.
9. Be patient. Your first project will probably be funded very quickly. Your others might not. The more you market, the more likely it will be funded.
10. Browse through other teacher’s projects to get ideas for your own project.
CREATIVE MARKETING STRATEGIES
1. Twitter (add appropriate hashtags and handles: @donorschoose, #donorschoose, subject-specific organizations, companies)
2. Facebook groups, Remind101, emails, student learning management systems,
Back to School and parent-teacher conference flyers.
3. Donate to other projects. Become a part of a community of donors.
4. Share, showcase, and then ask for funding. Share some great teaching resources, links, or teaching ideas. Showcase what your students are doing in your classroom. Explain how donors can further support your mission.
5. Many teachers leverage the power of social media through Facebook and Twitter to share their DonorsChoose projects, but here ways that you can enhance your marketing.
a. One "old school" ways is to create flyers, but who has the time? Use http://printandshare.org to quickly and easily create flyers to send home with your students and to give to parents during Open House and conferences.
b. A "new school" way is to combine web tools. I like to use https://www.edu.buncee.com to create a digital flyer that I can share with parents and community members through https://www.remind.com. Then people who receive my message through their email or text can instantly visit my project page to donate.
c. A picture is worth a thousand words, so use more pictures! Create collages of pictures using the PicCollage app or kick it up a notch and insert video using the PicPlayPost app. If you don't have permission to share pictures or videos of your students, show pictures of the items you are requesting . For example, who knows what a Hokki stool is?
Kristina A. Holzweiss
Ed Tech School Librarian
Bunhead With Duct Tape
PRAISE FOR "HACKING SCHOOL LIBRARIES"
"Hacking School Libraries is the practical book that I have been waiting for a teacher-librarian to publish! This is the book I will be recommending to school librarians who want constructive and attainable suggestions on how to not only transform their library space, but also their library practices and in turn, their school. The stories and ideas from Stony, Kristina, and other respected colleagues in the school library world spotlight tried-and-true practices that have transformed school library programs across the nation."
"I really like the quick reading style and the focus banners for each hack. This is a very useful guide for new school library professionals or those thirsting for easy, practical, and inexpensive ideas to revitalize their school libraries. My highest praise is that it's written by practitioners FOR practitioners."
The book is clear and understandable and helps put their "hacks" into perspective by introducing a problem and possible solution. I especially like the "What you can do tomorrow" section and even though I am not a new librarian, I plan to incorporate some of these ideas tomorrow!
"WHAT I LOVE ABOUT THIS BOOK IS THAT IT BREAKS EVERYTHING DOWN INTO MANAGEABLE SECTIONS. IN THOSE SECTIONS YOU ARE GIVEN SUGGESTIONS FOR WHAT YOU CAN DO TODAY! SUCH AN IMPORTANT RESOURCE ESPECIALLY AS MEDIA SPECIALISTS ARE ALWAYS STRUGGLING TO STAY RELEVANT. THIS BOOK REALLY HELPS!" - CATHY CASTELLI
"THANK YOU! THANK YOU FOR SEEING INTO WHAT WE ARE AND OUR MISSION! WELL WRITTEN AND GREAT IDEAS THAT SUPPORT OUR STUDENTS! I LOVE THIS RESOURCE!" - CAROL EVERHART CRITCHER
"THIS BOOK IS INVITING, WELL-ORGANIZED, AND CONTATINS IDEAS THAT ARE EASY TO IMPLEMENT. WHAT IS NOT TO LOVE? FROM THE SKETCHNOTE-LIKE ICONS ON THE COVER TO THE CLEAR TABLE OF CONTENTS, THIS INFORMATION IS ON THE RIGHT track for school librarians. no offense to phd candidates, but i'd rather read something that gives me quick usable ideas i can use right now than someone's research dissertation on learning commons model. i have students to help, teachers to collaborate with, and a million other things I am juggling and trying to keep in the air at the same time. - CHARITY S. HARBECK, School Library Media Coordinator/Digital Literacy Coach at Franklinton High School in Franklinton, NC
PRAISE FOR KRISTINA'S WORK
"I am super excited to learn about both high tech and low tech ways to promote literature.
I feel that over the years, I lost myself and my students with the primary focus always being on research. I want to go back to book talks and making library enjoyable (again).
Thank you for your inspiration!"
- Cara Lauber, library media specialist
"Kristina is a librarian's librarian!"
- Ali Schilpp, 2018 SLJ School Librarian of the Year
"Kristina is an engaging guest speaker who offers rich and varied approaches for participants to take part in and contribute. My graduate students leave the classroom feeling motivated, excited and ready to put their learning into practice in their own classrooms."
Dr. Karen Megay-Nespoli, Director of the Literacy and Cognition Graduate Program,
St. Joseph’s College, Patchogue
"i have followed kristina holzweiss on social media for many years. she's always on the cutting edge of the newest tools and activities in education. she was one of the first school librarians i saw who had her students using flipgrid, breakout edu, bloxels, and so many other great resources. i am awestruck by her ingenuity and her passion for helping students and educators thrive. i also appreciate her ideas for empathy and diversity." - tonya fletcher